The company name can be chosen freely. However, certain restrictions must be observed. Thus the name may not deceive about the purpose of the company and the company name may not be descriptive.
- Deceptive company name: For example, ‘Rudolf Steel Trading AG’ would not be permitted if the company is not involved in the steel trade but rather manages the rental properties of Mrs Rudolf.
- Descriptive company names: The following examples would not be permitted: ‘Cars AG’, ‘Trading GmbH’ or ‘Painting AG’. Only company names which are expanded upon with further elements that make them individual would be allowed: ‘H. Meier Cars AG’, ‘MiDio Trading GmbH’, ‘Painting 2000 AG’, ‘TATA Transport AG’, ‘Weinfelden Storage AG’.
- Surname: With a sole proprietorship, the surname (as written in the passport) must appear in the company name.